Every missed call, called back. Every lead, recovered.
When you’re on a roof, under a sink, or on another job, your phone still rings. Strawly responds within seconds, qualifies the job, captures appointment intent, and gives your team the complete opportunity while the customer is still looking for help.
Missed calls are the most expensive thing in your business
Homeowners don’t leave voicemails — they call the next contractor on the list. Every unanswered ring is a job walking out the door.
to begin recovering an eligible missed call
coverage for busy, no-answer, and after-hours opportunities
for call details, conversations, status, and follow-up
How it works
The system runs on your existing business number. Nothing changes for your customers — except that they always hear back.
You miss a call
You’re on a ladder, driving between jobs, or with a customer. Busy, after-hours, and no-answer calls trigger Strawly automatically.
Strawly responds in seconds
An instant text-back and AI callback reach the customer while they’re still looking for help. Cedar qualifies the job — type, urgency, location — and answers common questions.
The opportunity reaches your team
You receive the conversation, job details, urgency, preferred appointment window, and estimated value. Connected booking workflows can then confirm an available time.
Run your numbers
You already paid for the phone to ring. See what the calls you’re missing could be worth.
Estimate your recoverable revenue
Approximately 30 missed calls and 6 additional booked jobs per month.
Illustrative estimate—not a guarantee of results.Common questions
Will customers know they’re talking to an AI?
Cedar introduces himself as Strawly’s AI assistant and is upfront if asked. Most customers just care that someone got back to them fast — that alone puts you ahead of every contractor who let them go to voicemail.
What happens if Cedar can’t answer a question?
He takes down the question, tells the customer you’ll follow up personally, and alerts you immediately. He never guesses at pricing or makes promises you haven’t approved — and a human handoff happens whenever judgment is needed.
Do I need new phone equipment?
No. The system works with your existing business number through call forwarding. Setup happens on our end — you don’t install anything, and your team keeps working the way it already does.
How fast is the response?
The text-back lands in seconds and the callback follows within a minute. Speed is the whole point — customers who hear back immediately rarely keep shopping around. Try it yourself: call (925) 281-1449, hang up, and see what happens.
Is there a contract?
No long-term contract. Ongoing service is month to month, and you can cancel anytime.
What does Strawly include?
Your managed system includes custom setup, an approved usage plan, follow-up workflows, script updates as your services change, call monitoring, the recovery dashboard, and ongoing message and workflow optimization.